STIHL TIMBERSPORTS® Series Axes Its Way to The Roku Channel

In an exciting development for sports and streaming enthusiasts, STIHL TIMBERSPORTS® has announced a new milestone for its dynamic wood-chopping competition. For the first time ever, fans will have the opportunity to experience the thrill of the lumberjack sports series through The Roku Channel. The 2023 season's action-packed episodes are now available for audiences to binge-watch at no cost. This move not only brings the competition to a wider audience but also spotlights the growing trend of sports being available on streaming platforms.

STIHL TIMBERSPORTS®: A History of Chopping and Sawing

The series has been instrumental in bringing traditional lumberjack skills to the forefront of competitive sports. It challenges athletes in a range of disciplines—from the underhand chop to the hot saw. These games test the competitors' strength, precision, and endurance, drawing fans who appreciate both the athletic prowess and the rich cultural history embedded in the sport.

Technology Empowering Viewership

Platforms such as The Roku Channel, operated by ROKU, have transformed the way viewers access and enjoy content. With this strategic partnership, STIHL TIMBERSPORTS® leverages Roku's extensive reach and technology to boost its visibility and engage with a broader fan base.

The advent of streaming has also seen tech giants like Alphabet Inc. GOOG, parent company of Google, and Meta Platforms, Inc. META, creator of world-connecting products, reshape the media and entertainment landscape. Furthermore, Samsung Electronics Co., Ltd. SSNLF, is among the companies elevating the viewing experience with their cutting-edge electronics.

The Future of Sports Streaming

As traditional sports broadcasting undergoes a transformation, the incorporation of alternative sports into prominent streaming services points to a potential shift in audience preferences and media consumption habits. STIHL TIMBERSPORTS®'s entry into The Roku Channel library is an early indication of how non-mainstream sports can gain significant viewership through digital platforms, predicting a riveting future for sports entertainment.

STIHL, TIMBERSPORTS, Roku