Companies

Salesforce Announces Acquisition of Data Protection Firm Own Company for $1.9 Billion

Published September 7, 2024

In a strategic move to bolster its data security portfolio, Salesforce, the global leader in CRM solutions, has agreed to acquire Own Company, a renowned provider of cutting-edge data protection services, in a deal valued at $1.9 billion. This acquisition is expected to offer Salesforce customers enhanced data security capabilities, safeguarding sensitive information in an era where cyber threats are increasingly prevalent.

Details of the Acquisition

The integration of Own Company's technologies into Salesforce's suite of services is anticipated to deliver a more secure and compliance-friendly environment for clients. With the ever-growing necessity for robust data protection mechanisms, the transaction positions Salesforce at the forefront of offering such services amongst competitors in the CRM industry.

Market Impact and the Role of Alphabet Inc.

Following the announcement of the acquisition, there is speculation regarding the potential market impact and how it slots into the overarching landscape where Alphabet Inc. GOOG, the parent company of Google, maintains a predominant position. While Alphabet Inc. has a diverse array of subsidiaries, the strategic moves made by companies such as Salesforce prompt a broader discussion on data security and its significance in the tech industry.

Salesforce, Acquisition, DataProtection