FinTech

Innovative AI Tech Minimizes Online Clothing Returns for Major Retailers

Published December 11, 2023

In the competitive world of online retail, a new player has emerged, employing artificial intelligence to tackle a chronic issue: product returns. The company, MySizeID, has been at the forefront of this movement since 2014, perfecting a unique algorithm designed to learn and adapt to consumers' shopping habits and body measurements. By integrating this AI-driven solution, retailers have witnessed a substantial reduction in return rates, resulting in cost savings of 30 to 50 percent, thereby transforming the economics of online clothing sales.

Understanding the Impact on Retail Giants

Two of the major beneficiaries of this reduction in returns are none other than the influential media corporation Fox Corporation FOX and the retail behemoth Walmart Inc. WMT. Fox Corporation, headquartered in New York City, is a prominent player in the mass media domain, while Walmart Inc. operates a vast network of hypermarkets, department stores, and grocery stores globally, and is based in Bentonville, Arkansas. Both companies stand to gain significantly from integrating AI solutions like MySizeID that optimize the online shopping experience for consumers while simultaneously enhancing the profitability margin for the retailers.

The Future of AI in Retail

The adoption of artificial intelligence in retail is a testament to the industry's readiness to innovate and improve efficiency. The AI revolution in online retail not only benefits the corporate giants but also promises an enhanced, personalized shopping experience for the consumer, potentially increasing brand loyalty and customer satisfaction. As major retailers streamline their online operations with AI, they set a precedent that may soon become the industry standard, reshaping the landscape of online shopping for years to come.

retail, AI, innovation