Les Mills Partners with Bango to Enhance Global Distribution of Digital Fitness Services

In a strategic collaboration set to revolutionize the accessibility of digital fitness platforms globally, Les Mills, a leading fitness brand known for its high-energy workout programs, has joined forces with Bango, a prominent player in the mobile payments and analytics space. This partnership is aimed at leveraging Bango's Digital Vending Machine^® technology to broaden the reach of Les Mills' digital subscription services, allowing fitness enthusiasts from around the world to benefit from their programs.

Bango's Role in the Partnership

Bango AIM:BGO will utilize its groundbreaking Digital Vending Machine^® platform to enable seamless, one-click mobile payments for customers subscribing to Les Mills' content. This technology promises not only to streamline the transaction process but also to unlock the potential for Les Mills to target new demographics and scale up their user base across different regions.

Les Mills' Ambitious Expansion

Les Mills harbors an ambitious vision to create a fitter planet by making its iconic fitness programs accessible to everyone. By tapping into Bango's vast mobile payment network, Les Mills can now extend its global footprint, reaching customers who previously had limited access to premium fitness services. The partnership is expected to boost consumer engagement and grow the subscriber count significantly.

LesMills, Bango, Digital