Companies

Rockefeller Center Christmas Tree Shines Amid Crowds and Protests in New York City

Published November 30, 2023

In the heart of New York City, a time-honored holiday tradition unfolded as the Rockefeller Center Christmas tree was aglow with more than 50,000 twinkling multicolored lights. This iconic event, a beacon of festive spirit, took place on Wednesday night while New Yorkers and visitors alike gathered to witness the seasonal spectacle despite concurrent pro-Palestinian protests nearby.

A Symbol of Holiday Cheer

The elaborate lighting ceremony of the Rockefeller Christmas tree has been a quintessential holiday experience for both locals and tourists. The tree, towering above the plaza, serves as a symbol of celebration and brings together people from all walks of life to kick off the festive season in a display of unity and joy.

Implications for Major NYC-based Companies

Amid the cheer and pageantry, the presence of the Rockefeller Center Christmas tree has wider implications for New York City-based companies. Notably, Macy's Inc. M, a prominent omnichannel retail organization, often sees a surge in shopper enthusiasm around the holiday season, which potentially impacts its performance. Retail giants like Macy's, with its flagship store not far from Rockefeller Center, capitalize on the increased foot traffic and holiday sentiment to bolster sales across its Macy's, Bloomingdale's, and bluemercury brands.

Similarly, for media conglomerates such as Fox Corporation FOX and its sister company under the News Corp umbrella, News America Incorporated NWSAL, the event is a content goldmine. Featuring the tree lighting ceremony provides captivating holiday programming that could draw viewership and advertising revenue during one of the most watched seasons of the year.

NewYork, Christmas, Rockefeller