Government

President’s Campaign Continues on TikTok Despite Potential Ban Legislation

Published April 24, 2024

In a recent bipartisan move by the US government, President Joe Biden has signed a bill that proposes the potential ban of the popular social media platform TikTok over national security concerns. However, even amidst the potential implications for TikTok, the President's campaign remains active on the platform, indicating a nuanced approach to its usage and the significance it holds in current political and social outreach strategies.

The Political Presence on TikTok

TikTok, which has surged in popularity, especially among younger demographics, has become an important tool for political campaigns to reach constituents. In fact, President Biden himself demonstrated the app's influence when a moment showcasing him putting with teenager Hurley 'HJ' Coleman IV during a campaign stop in Michigan was captured and shared on TikTok. Despite being indoors due to bad weather, the President engaged with the young golfer, displaying a more personal side often appreciated by the app's audience.

Legislation vs. Practical Use

The decision for the President's campaign to remain on TikTok despite the recent legislation signifies a complex stance towards the app. While there are significant concerns regarding user data and national security, there is also recognition of the platform's powerful outreach capabilities. As such, the campaign seems willing to continue its presence until a definitive ban is put into place, reflecting a balancing act between security interests and public engagement strategies.

Biden, TikTok, Legislation