Professional Fighters League Inks Multi-Year Broadcast Deal with CANAL+ for Sub-Saharan Africa

The Professional Fighters League (PFL), famed for its exclusive MMA format and broad appeal, has secured a significant media rights deal with CANAL+, extending the league's global reach into Sub-Saharan Africa. This multi-year arrangement grants CANAL+ the rights to broadcast PFL events in French exclusively across the region, promising to deliver high-octane action to a growing fanbase.

Expanding PFL's Global Footprint

Under the newfound partnership, CANAL+ is slated to air all PFL's Fight Franchises live, adding invaluable exposure for the league within the French-speaking territories of Sub-Saharan Africa. This move is not only strategic for the PFL but also demonstrates CANAL+'s commitment to providing diverse and compelling sports content to its audience.

Launch of PFL Africa

The deal between PFL and CANAL+ goes beyond media rights, paving the way for the launch of PFL Africa. This expansion is a testament to the growing global footprint of the PFL and its dedication to cultivating local talent, providing fighters from the continent an opportunity to compete on a larger stage.

Fans of mixed martial arts in the region can anticipate live coverage of adrenaline-fueled battles, with the PFL's unique season format that culminates in a championship event where top athletes vie for million-dollar prize money.

Implications for Stakeholders

The announcement of this partnership is significant for investors, stakeholders, and fans of the PFL. As the league extends its reach, the potential for market growth and brand establishment in new territories is considerable. This deal is expected to be mutually beneficial, enhancing the visibility of both the PBF and CANAL+ across Sub-Saharan Africa and potentially impacting the valuation of related assets.

PFL, CANAL+, Africa