Atlanta Hawks Announce Broadcast Partnership With Peachtree TV and WANF

In a significant move for basketball broadcasting, the Atlanta Hawks have formed a new partnership with Gray's Peachtree TV (WPCH) and WANF to air 10 of their games. This collaboration marks the first time in nearly three decades that Peachtree TV, a beloved local station in Atlanta, will feature the Hawks in their programming lineup. The inaugural game under this partnership will be the home game against the Indiana Pacers on Friday, January 12th, 2024, bringing live Hawks action to fans on free, over-the-air television.

The Return to Peachtree TV

Since the early 1990s, Peachtree TV has been disconnected from the Atlanta Hawks broadcast network. This homecoming is a nostalgic nod to the past and a fresh engagement strategy with fans. The deal underscores Peachtree TV's commitment to providing prime local sports content, while also maximizing the Hawks' visibility in the Atlanta market.

Impact on Fans and the Market

The move to air Hawks games on Peachtree TV and WANF is expected to boost fan engagement, particularly amongst those who prefer traditional television viewing. Additionally, the alliance could potentially increase market penetration, as free, over-the-air broadcasts tend to capture a wider audience. This partnership aligns with the Hawks' broader objectives to elevate the fan experience and strengthen their community presence.

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