Finance

Shop Smarter on Black Friday: Strategic Picks and Avoids for Investors

Published November 16, 2023

As the calendar turns to late November, bargain hunters and savvy investors alike turn their attention to one of the year's biggest shopping events: Black Friday. Touted for its blockbuster sales and once-a-year deals, this day can also be strategic for purchasing certain items while foregoing others. With November 24th marking the onset of holiday shopping sprees, here are insights into what you should consider adding to your cart or leaving on the shelf during Black Friday and Cyber Monday promotions, taking into account key market players such as TGT, AMZN, and WMT.

Black Friday Buys

Black Friday and Cyber Monday are synonymous with steep discounts, but it's essential to focus on products that typically see the most significant markdowns. Electronics such as televisions and laptops often have attractive price cuts. Smart home devices and gaming consoles are also high on the priority list for shoppers looking for tech deals. Apparel and toys can be smart grabs as well, as retailers like TGT often slash prices on these categories to move inventory and make way for new product lines.

Items to Skip

Conversely, not all deals are worth it. Be wary of doorbusters that seem too good to be true; they often are. Furniture and bedding, for instance, don't typically see their best prices during Black Friday sales. Additionally, newer product releases, especially from big tech brands, may only receive minor discounts. Winter gear, jewelry, and fitness equipment often feature better discounts closer to the end of the holiday season or in new year promotions, making it wise to delay these purchases.

Focusing on the investment perspective, it's important to monitor the stock performance of major retailers like TGT, AMZN, and WMT during this pivotal shopping period. Consumer behaviors observed in their sales can be indicators of the overall economic momentum and spending confidence, providing actionable insights for investors. While eager shoppers line up for the best deals, astute investors will line up their portfolios to potentially capitalize on the retail rush.

shopping, investment, strategy