Finance

Digital Payment Apps vs Traditional Money: Tracking the Growth of Consumer Trust

Published January 5, 2024

Recent studies underscore a significant shift in consumer trust towards digital payment applications. A notable 28% of Americans now have greater confidence in digital payment apps compared to traditional forms of currency like cash and cards. This growing trust underscores a larger trend toward digitalization in financial transactions, which savvy investors may find attractive. Two stocks, notably AAPL and PYPL, are well-positioned to capitalize on this surge in digital payment popularity.

Apple Inc. (AAPL): A Secure Bet in Digital Payments

AAPL, the tech giant known for its innovative consumer electronics, software, and online services, has successfully integrated payment solutions into its ecosystem, offering consumers secure and convenient methods to manage their finances. Apple controls an extensive portion of the tech market, earning the title of the world's most valuable company as of 2021. The inclusion of Apple Pay within its suite of services has further solidified its market position, potentially making AAPL one of the safest investment choices amidst the growing affinity for digital transactions.

PayPal Holdings, Inc. (PYPL): More Upside Potential?

On the flip side, PYPL, a global leader in online payment processing, presents a potentially more lucrative opportunity for investors looking for growth. PayPal's dominance in the digital payments space as an alternative to traditional banking and paper-based methods positions it strategically to benefit from this consumer trust shift. Although the stock may currently be undervalued, this provides an upside for the investors willing to bet on its future growth as the trend towards digital payment solutions continues to evolve.

Apple, PayPal, Investment