Nexxen SSP Forms Strategic Alliance with Taiv to Enhance CTV OOH Capabilities - Tremor International Ltd TRMR

On December 15, 2023, a significant development in the digital advertising landscape unfolded as Nexxen, a renowned unified advertising technology platform recognized for its specialization in video and Connected TV (CTV), publicized a new collaborative venture. This strategic move involved Nexxen's supply-side platform, Nexxen SSP, forging a partnership with the prominent out-of-home advertising group, Taiv. The aim of this alliance is to robustly amplify the capabilities of their CTV OOH (out-of-home) offerings, setting a new standard in the realm of digital advertising by leveraging the strengths of both entities.

The Impact of the Partnership

The synergy between Nexxen SSP and Taiv comes at a crucial time as advertisers seek innovative methods to reach audiences more effectively. The convergence of CTV and OOH advertising is expected to create unprecedented opportunities for advertisers, enabling them to capture the attention of consumers in more engaging and interactive ways. With this partnership, advertisers can look forward to a more diversified media mix and heightened efficiency in their advertising campaigns.

Enhancement of CTV OOH Advertising

The collaborative efforts will marry Taiv's robust OOH infrastructure with the technological acumen of Nexxen's SSP, leading to enhanced CTV OOH advertising solutions that are scalable and aimed at transforming user experiences. At the core of this partnership is the mission to create a seamless blend between digital video advertising and the physicality of OOH spaces, thus enriching both the advertiser's tools and the viewer's experience.

Strength of TRMR

Telaria, Inc, trading under the stock ticker TRMR, is a key player behind Nexxen and stands as the backbone to this innovative advertising venture. Headquartered in New York, TRMR is instrumental in providing cutting-edge online video advertising services to a vast network of buyers and sellers. The company's involvement in this partnership is anticipated to bolster Telaria's market position and pave the way for further advancements in the advertising domain.

Nexxen, Taiv, Advertising