Verano's Cabbage Club™ Branches Out to New States Offering Cannabis Discounts and Experiences

Building on the success of its innovative retail membership program in New Jersey and Illinois, Verano Holdings is extending the reach of its Cabbage Club™ to cannabis enthusiasts in Connecticut, Maryland, and Michigan. This expansion comes as a strategic move to provide cannabis consumers with premium access to exclusive savings, attractive deals, and unique members-only experiences. Cabbage Club™ members can look forward to enjoying customized products and services tailored to enhance their cannabis journey.

Growth Strategy

In a competitive cannabis retail landscape, Verano aims to distinguish itself by cultivating loyalty through the Cabbage Club™ program. By incentivizing consumers with a suite of benefits, Verano fosters a community of dedicated patrons who can enjoy recurring savings, which may translate to consistent revenue streams for the company. Offering a differentiated and customer-centric shopping experience aligns with Verano's overarching strategy to deepen its market penetration and build brand allegiance.

Consumer Benefits

Membership in the Cabbage Reserve™ not only promises financial perks but also enhances the overall consumer experience with curated products and exclusive industry events. Whether in Connecticut, Maryland, or Michigan, members will now have the luxury of receiving personalized offers and participating in experiences that amplify their connection to the Verano brand and the larger cannabis community.

expansion, cannabis, membership