Companies

Chinese Cloud Giants Show Disinterest in Nvidia's Latest AI Chips

Published January 8, 2024

Nvidia Corporation NVDA, a leading designer of graphics processing units (GPUs), is set to release its GeForce RTX 4090 D chip in January. Despite the upcoming launch, Nvidia is facing challenges in the Chinese market, where some of the largest cloud companies have expressed a lack of interest in purchasing these new AI chips. This reluctance could have an impact on Nvidia's sales forecasts and its future in one of the largest markets for technology.

Market Resistance in China

Nvidia's growth in the AI sector could be hindered by the reluctance of Chinese tech titans to embrace its new GeForce RTX 4090 D chip. Prominent Chinese companies, renowned in the realms of e-commerce, internet, and technology, such as Alibaba Group Holding Limited BABA, and search giant Baidu, Inc. BIDU, are among those reportedly uninterested in the latest offering. This situation illustrates the increasingly competitive nature of the industry and the challenges Nvidia faces in remaining a preferred choice among Chinese cloud service providers.

Implications for Nvidia and the Broader Market

The hesitance of Chinese companies to adopt Nvidia's latest AI chips underscores a growing trend of localization and preference for homegrown technologies. Large cloud companies in China, such as Tencent Holdings Limited TCTZF, which own significant infrastructure, are integral to Nvidia's business model. The apparent disinterest from such major players could presage a shift in the competitive landscape, possibly impacting Nvidia's market share and influencing stock performance. The decisions made by these companies can have broader implications for the tech sector and could also reflect larger trade dynamics between the United States and China.

Nvidia, Alibaba, Baidu, Tencent