FinTech

Infosys Launches Infosys Aster™: An AI-Powered Marketing Suite to Revolutionize Brand Engagement

Published June 19, 2024

Today marks the debut of Infosys Aster™, an advanced marketing suite developed by Infosys Limited INFY, designed to transform brand experiences through the use of artificial intelligence. The suite is poised to enhance marketing effectiveness and drive accelerated business growth by tapping into the latest AI technologies. Infosys, a global leader in digital services and consulting, continues to expand its offerings with this innovative solution aimed at helping businesses stay ahead in a competitive landscape.

AI: The Future of Marketing

The introduction of Infosys Aster™ represents a significant leap forward for companies seeking to leverage AI in their marketing strategies. By integrating AI into the core of the marketing suite, Infosys enables brands to create more personalized and engaging customer experiences. This not only increases customer satisfaction but also improves conversion rates and boosts overall marketing efficiency.

Economic and Business Growth

Infosys INFY understands the importance of innovation in driving economic growth and strengthening business outcomes. The new Infosys Aster™ suite is a testament to the company's commitment to providing next-generation digital solutions across various verticals. By adopting this AI-amplified platform, businesses can expect to see a significant acceleration in their growth trajectory, supported by smarter and more strategic marketing decisions powered by data analytics and machine learning insights.

Infosys, Aster, AI