Companies

Sabre (SABR) Partners with Fraser Hospitality to Enhance Retail Business

Published June 12, 2024

Sabre Corporation SABR, a leading provider of software and technology solutions for the global travel industry, is strengthening its business reach with the latest collaboration. In a significant development for the company, Fraser Hospitality, a premier provider of serviced apartments and hotel residences, has embraced Sabre's SynXis Retailing Suite. This solution from Sabre is poised to enhance Fraser Hospitality's retail merchandising capabilities, promising an improved experience for its customers.

The Impact of SynXis Retailing Suite on Fraser Hospitality

The adoption of the SynXis Retailing Suite by Fraser Hospitality marks a pivotal step in retail modernization. This sophisticated solution will streamline operations, allowing Fraser to offer personalized services and targeted promotions to better meet the needs of its diverse clientele. The collaboration underscores a shared vision for innovation in retail merchandising within the hospitality sector.

Broadening the Horizon for Sabre's Market Presence

The partnership with Fraser Hospitality is indicative of Sabre's continuing expansion. With a strong presence in the travel industry, Sabre is looking to not only solidify its position but also to expand its clientele. The use of the SynXis Retailing Suite by a reputable hospitality entity like Fraser serves as a testimonial of the software's reliability and potential for transforming retail operations in the travel sector. Companies within the industry, such as Hyatt Hotels Corporation H, United Airlines Holdings, Inc. UAL, and American Airlines Group Inc. AAL, may also benefit from Sabre’s expansive suite of software solutions as the travel industry continues to evolve with customer-focused and technology-driven offerings.

Sabre, Fraser, Hospitality, Investment, Travel, Technology, Retailing