Stocks

Netflix: Is This the Perfect Time to Buy a Streaming Powerhouse?

Published January 12, 2025

Netflix, Inc. (NASDAQ: NFLX) has dramatically changed the way audiences engage with entertainment. Following a recent downturn, the stock is currently trading at $837.69 after peaking at an all-time high of $941.75 on December 11, 2024. Year-to-date, Netflix's stock has seen a 1.83% decrease, although this follows an impressive growth of over 81% in the previous year. Investors are now left contemplating whether this stock pullback is indicative of underlying issues or a strategic opportunity to invest in a company known for its strong performance and innovative strategies.

Technical Signals Suggest a Potential Rebound

Analyzing Netflix's stock through technical indicators reveals some interesting possibilities. A significant indicator is the 50-day moving average, which reflects the stock's average closing price over the last 50 trading days. Currently, Netflix's stock is approaching this moving average, a key point that has historically led to rebounds when the stock has traded above it. Historical data shows that when the stock nears its 50-day moving average after a period above it, there is a 63% chance of a positive return within the next month, with an average gain of 4.6%. This pattern indicates that the recent dip may simply be a brief setback before a possible recovery.

Additionally, insights from the options market add weight to this bullish assumption. The current 10-day put/call volume ratio stands at 1.11, showing a higher level of bearish sentiment among traders. This heightened pessimism can often serve as a contrarian signal, implying that negative sentiment may already be priced into Netflix's stock. Alongside this, low volatility expectations in the options market suggest that now may be an attractive time for options strategies, potentially increasing value for investors anticipating a rebound.

Analysts Remain Optimistic Despite Recent Dip

Overall MarketRank™

85th Percentile

Analyst Rating

Moderate Buy

Upside/Downside

1.6% Downside

Short Interest Level

Healthy

Dividend Strength

N/A

Environmental Score

-0.30

News Sentiment

0.51

Insider Trading

Selling Shares

Proj. Earnings Growth

19.46%

Despite the recent slump in stock price, many analysts express confidence in Netflix's future performance. The consensus rating for the stock remains a Moderate Buy, with an average price target around $824.30. Although this target is slightly below the current trading price, recent upgrades in ratings and price targets from several analysts highlight a positive outlook for the streaming giant. Notably, Pivotal Research has given Netflix a street-high price target of $1,100.00, underlining a strong belief in the company's growth potential.

A Closer Look at the Fundamentals

The financial health of Netflix provides a robust basis for potential growth. In its latest earnings report for Q3 FY2024, Netflix reported earnings per share (EPS) of $5.40, surpassing analyst expectations of $5.09. The company’s revenue for this quarter amounted to $9.82 billion, also exceeding forecasts. For the entire year of 2024, Netflix anticipates revenue growth of 14-15% and raised its operating margin expectations to 26% from previous forecasts of 25%. Such noteworthy financial outcomes demonstrate Netflix's proficiency in generating profits and controlling costs effectively, with analysts projecting an earnings growth rate of 19.46% in the coming year.

Content Remains King

Netflix has made a significant impact with its foray into live sports, showcasing events like the NFL Christmas Day games and WWE's "Monday Night Raw." These sports events have drawn in record viewership, with NFL games attracting over 30 million global viewers, making it the most-streamed event in U.S. history. Similarly, "Monday Night Raw" also gained impressive viewership, reaching 4.9 million viewers.

The strength of Netflix’s extensive content library and its dedication to original programming remain key advantages. Hits like Squid Game and Heeramandi have gained worldwide attention, earning the company 107 Primetime Emmy Award nominations. Netflix is also exploring new designs for its homepage and is set to deliver an exciting lineup of upcoming releases.

A Calculated Risk Worth Considering?

While the recent drop in Netflix's stock may raise concerns for some investors, it could present an enticing opportunity for those looking at the long-term perspective. The company’s successful venture into live sports has garnered unprecedented viewership, proving Netflix's capability to innovate and adapt to new trends. With a strong array of acclaimed content and solid growth fundamentals in place, Netflix is maintaining its position as a frontrunner in global entertainment.

Strong revenue growth, increasing margins, and a diverse subscriber base suggest that despite tough competition in the streaming landscape and rising costs associated with live sports rights and original content creation, Netflix is well-positioned for ongoing success. In addition, technical indicators point towards a potential rebound, and the likelihood of analysts upgrading their ratings adds to this optimistic outlook. While every investment carries risks, the current dip seems to provide a valuable entry point into a company that continues to shape the future of entertainment.

Netflix, Investing, Stocks