JanSport and ArtLifting Champion Underrepresented Artists with New Design Collection

In an inspiring collaboration, the iconic backpack brand JanSport has partnered with ArtLifting, an organization dedicated to empowering artists facing housing insecurity and disabilities, to release an exclusive collection of packs featuring artwork from three exceptionally talented but underrepresented artists. This partnership aims to bring these artists' work into the limelight, allowing the public to appreciate and purchase JanSport packs adorned with unique and inspiring designs. With this collaboration, JanSport not only provides a platform for these artists to share their stories but also creates an avenue for art enthusiasts and customers to support a meaningful cause.

Unveiling the Collection

The exclusive collection will include several JanSport backpack styles, each serving as a canvas to highlight the artwork of the selected artists. By integrating art into everyday items, JanSport and ArtLifting hope to elevate the conversation around art inclusivity and provide new opportunities for artists who might otherwise remain in the shadows of the art community. This partnership not only celebrates the creativity of these individuals but also contributes to a broader awareness of the challenges they face, advocating for a world where art and opportunity are accessible to all.

Impact on the Artists and Community

The initiative taken by JanSport in collaboration with ArtLifting underscores the immense potential within the art community — a potential that, when given the proper exposure and support, can flourish beyond the confines of traditional art spaces. The artists involved in this project each bring a unique narrative to the table, with their art being a testament to their resilience, passion, and talent. JanSport's platform ensures that these narratives reach a global audience, ultimately fostering a more inclusive and compassionate community.

Collaboration, Art, Inclusivity