Companies

Impact of Israel-Hamas Conflict on Small Businesses and Google’s Review Policy Response

Published June 3, 2024

The Israel-Hamas conflict has had palpable repercussions on the local economy, especially for small businesses. A prime example is the West Bank restaurant Zest, owned by Ashraf Creish. The restaurant, which previously enjoyed patronage from international organizations and consulates, experienced a sharp decline in clientele following the escalation of tensions on October 7. This downturn has persisted, with the once steady flow of diners not showing any signs of a rebound.

Google's Intervention Amidst Conflict

In response to the volatile situation, Google, operating under parent company Alphabet Inc. GOOG, has taken a controversial step by restricting users from posting reviews on its platform. This decision was presumably made to avoid the spread of misinformation and the potential manipulation of public opinion during the conflict. While Google's intentions might align with preventing harm, this action has drawn criticism from small business owners like Creish, who rely on reviews to attract a global clientele.

Alphabet Inc.: Beyond Google's Restriction on Reviews

Alphabet Inc., a powerhouse in technology and one of the world’s most valuable companies, became the umbrella corporation of Google and its assorted ventures following a major restructuring in 2015. Despite its vast influence and success, the company faces unique challenges when global events affect its operations, as evidenced by the recent measures Alphabet has had to implement in areas affected by the Israel-Hamas war. With co-founders of Google at the helm of Alphabet, the company's decisions, such as the review blockage, underline the complex relationship between global businesses and local affairs.

Google, Alphabet, Conflict