Economy

Federal Reserve Enacts Significant Rate Cut to Support Labor Market; Market Response Sees Record Levels for Stocks and Gold

Published September 21, 2024

In an unexpected and aggressive move, the Federal Reserve slashed interest rates by 50 basis points during its September assembly, bringing the new benchmark range down to 4.75%-5%. This decision came as a surprise to many economists who had initially forecasted a more conservative cut of 25 basis points. The central bank's action aims to maintain the momentum of the labor market amidst economic headwinds. The ripple effect of this policy change was immediately reflected in the performance of various financial assets, including those of major companies like Apple Inc. AAPL and General Motors GM.

Impact on AAPL and the Technology Sector

Apple Inc. AAPL, a titan in the technology sector, felt the reverberations of the Fed's move. Apple, renowned for its expansive ecosystem encompassing consumer electronics, computer software, and online services, stands as a benchmark for tech industry performance. The company's status as the world's largest technology entity by revenue and its placement among the Big Five U.S. IT corporations make its stock responsive to market stimuli. The rate cut presents a two-fold impact on AAPL: potentially lower borrowing costs for innovation and consumer financing, coupled with enhanced investor sentiment driving market prices upward.

General Motors GM and the Automotive Industry's Outlook

The Fed's decision holds implications for the broader automotive sector and in particular for General Motors Company GM. Headquartered in Detroit, GM pursues the design, manufacturing, marketing, and distribution of vehicles on a global scale. Lower interest rates may alleviate financing expenses for big-ticket items like cars, potentially stimulating demand and boosting sales. Furthermore, cheaper credit could enable GM to pursue more aggressive investment in technological advancements and expansion projects.

Fed, rate, cut