A Bench Trial on Google's Ad Tech Monopoly: No Jury Involved in Antitrust Decision

In a pivotal legal decision, the question of whether GOOG has compromised federal antitrust laws through its dominance in the online advertising technology market will be determined by a judge instead of a jury. This crucial turning point in the legal proceedings against the tech giant was established on a recent Friday by a US court.

Google's Antitrust Legal Challenge

The forthcoming antitrust trial concerning Alphabet Inc., the parent company of Google, marks a significant moment for the tech industry. The technology in question is fundamental to the lucrative online advertising sector, in which Google has been accused of establishing an illegal monopoly. The trial's outcome could have profound implications for how such technology giants operate and are regulated.

Background on Alphabet Inc.

Established on October 2, 2015, Alphabet Inc. is an illustrious conglomerate that restructured and elevated itself as the parent company of Google along with various former Google subsidiaries. Having roots in Mountain View, California, Alphabet stands as the fourth-largest tech company globally by revenue and is renowned as one of the most valuable firms worldwide. The original co-founders of Google maintain influential roles within Alphabet as major shareholders, board members, and employees.

Google, Antitrust, Advertising