NBC and Purina to Showcase America's Top Dogs in the 22nd Annual National Dog Show on Thanksgiving

On November 23, 2023, as families across the United States gather to celebrate Thanksgiving, NBC will air its 22nd annual holiday special, 'The National Dog Show Presented by Purina'. This event, which has become a beloved Thanksgiving tradition for many viewers, will feature a plethora of pooches vying for the prestigious title of Best in Show. Amidst the turkey and trimmings, the Thanksgiving Day program delivers not just heartwarming entertainment, but also a competitive spirit that engages canine aficionados and casual viewers alike.

The Pinnacle of Canine Achievement

Esteemed within the dog show community for its history and prestige, the National Dog Show is one of the few benched shows in the United States. This means all the participating dogs are on display throughout the competition, providing an interactive experience for the attendees. For those tuning in from home, NBC's broadcast offers an intimate look at the meticulous grooming, handling, and sportsmanship that define these high-caliber events.

A Heartwarming Holiday Tradition

First airing in 2002, the National Dog Show has become synonymous with Thanksgiving for many American households. The show brings together family members of all ages, who cheer on their favorite breeds and marvel at the diversity and talent of the contestants. Every year, the event showcases over 190 breeds, ranging from the well-known, such as the Labrador Retriever, to the rare, like the Norwegian Lundehund, all competing for the coveted Best in Show title.

Impacts on Publicly Traded Companies

The partnership between NBC and Purina not only results in great entertainment but also has reverberating effects in the market. As companies associated with pet products and televised entertainment, the successes and reach of events like the National Dog Show can potentially influence investor sentiment. While specific stock tickers are not mentioned in this article, events of such scale and viewership have been known to positively impact the business outcomes for the companies involved.

NationalDogShow, NBC, Purina