Companies

Compassion International Partners with Roblox to Combat Global Hunger

Published November 17, 2023

Playing Games for a Good Cause

Compassion International, a well-regarded humanitarian organization, has ingeniously tapped into the gaming world to support the fight against global hunger. By collaborating with the popular gaming platform, Roblox, operated by Roblox Corporation RBLX, Compassion International has created an innovative and enjoyable way for gamers to contribute to a pressing cause. This partnership enables gamers to extend a helping hand simply by spending time in their favorite virtual worlds.

A Novel Approach to Fundraising

Participation is straightforward and impactful. While gamers enjoy their time on Roblox, they have the opportunity to make in-game purchases—just as they normally would. The difference now is that the proceeds from these transactions will directly fund the efforts to deliver aid to children and families who are facing the dire consequences of the global food crisis. In addition to the immediate impact of these purchases, user-generated content within Roblox will also serve as a new revenue stream to support Compassion International’s initiatives.

About Roblox Corporation

Roblox Corporation, the entity behind this initiative, extends beyond typical gaming experiences by offering a platform where users can create, share, and enjoy a multitude of immersive digital experiences together. As the company behind this philanthropic gaming endeavor, RBLX is headquartered in San Mateo, California, and is known for its creativity and dedication to providing unique user-generated online entertainment.

Leveraging Entertainment for Social Good

The collaboration between Compassion International and Roblox Corporation signifies an important step in social responsibility within the gaming industry. It showcases how gaming platforms can transcend entertainment by serving as a vehicle for social impact. Through this creative partnership, every in-game purchase and piece of content created by users has the potential to improve lives and offer sustenance to those in need during the current global food crisis. This initiative not only inspires players to contribute to a noble cause but also demonstrates how companies like Roblox Corporation are finding new ways to leverage their reach and resources for positive change.

charity, gaming, investment