Companies

Kartoon Studios TOON, VeVe, and Multiverse Unveil Stan Lee 'Phygital' Collections at Comic-Con

Published July 25, 2024

In an unprecedented move blending physical fashion with digital collectability, Kartoon Studios TOON, digital collectible giant VeVe, and pioneering apparel firm Multiverse Clothing Company Inc. have debuted an exclusive series of Stan Lee-inspired limited-edition collectibles. This collaboration marked its grand reveal during the highly anticipated San Diego Comic-Con event.

'Phygital' Concept Pioneer

The 'phygital' collectibles bridge the gap between tangible products and digital assets, featuring unique designs that pay homage to the legendary Marvel Comics icon, Stan Lee. The venture is spearheaded by Kartoon Studios TOON, the majority stakeholder of 'Stan Lee Universe, LLC,' bringing together a collaboration of titan organizations to deliver a multidimensional collectible experience.

VeVe's Digital Touch

VeVe, renowned for its considerable digital collectibles platform and specializing in leveraging top-tier IPs, ensures that these collectibles reach a global audience, captivating fans and investors alike. Their prowess in creating virtual treasures paves the way for a novel form of brand engagement.

Multiverse's Innovative Apparel

Multiverse Clothing Company Inc. brings to the table its state-of-the-art approach to apparel, integrating with the 'phygital' portfolio to introduce an apparel line that complements the digital offerings. Their contribution emphasizes the seamless integration of fashion with the increasing digital landscape, targeting a market that cherishes exclusivity and innovation.

Investment, Phygital, Collectibles