Digital Turbine Explores 'Brands in Games' Revenue Potential in Latest BRAG Index Release

As the intersection between advertising and mobile gaming continues to present lucrative opportunities, Digital Turbine, Inc. APPS, headquartered in Austin, Texas, has shed light on the burgeoning 'Brands in Games' (B.I.G.) market through their latest BRAG Index IV report. In collaboration with Apptopia, the new report emphasizes the untapped revenue streams available to brands within the mobile gaming sector.

Embracing the B.I.G. Opportunity

With mobile gaming rising as a dominant force in the digital entertainment landscape, the joint report from APPS and Apptopia underlines the scale and potential of in-game branding. By pivoting the BRAG Index to focus squarely on B.I.G., the report suggests that brands that leverage in-game advertising and partnerships can open new avenues for engagement with a captive audience. The shift spotlights the significant possibilities for cross-industry collaborations within the constantly evolving mobile gaming ecosystem.

The Mechanics Behind Mobile Gaming Monetization

APPS not only posits the B.I.G. opportunity as substantial but also lays out the various strategies that brands can adopt to maximise their presence in mobile games. With a diversity of genres and player demographics, the mobile gaming sphere offers a broad canvas for targeted advertising and brand positioning. Digital Turbine's insights draw attention to the synergies between digital advertising and user experience, emphasizing how non-intrusive, contextual adverts can enhance gameplay and user retention.

Digital, Turbine, Gaming