Companies

Lenovo Enters Handheld Gaming Arena with Legion Go Launch in India

Published June 27, 2024

In a move set to shake up the handheld gaming market in India, Lenovo has officially introduced its first portable gaming console, the Legion Go. With a price tag of Rs 89,990, this new entry aims to take on established competitors such as the ASUS ROG Ally series and MSI Claw.

Lenovo Legion Go's Market Debut

As part of its strategy to capture the growing market for mobile gaming devices, Lenovo has unveiled the Legion Go in India. This handheld gaming console is engineered to deliver a high-quality gaming experience on the go. The Legion Go comes equipped with powerful hardware, a robust build, and a library of games that promises to engage serious gamers. With the launch, Lenovo LNVGF, a renowned global brand in the tech industry, is widening its product portfolio in the gaming segment.

Samsung's Pre-reserve Move

Meanwhile, Samsung SSNLF is making waves with its pre-reservation campaign for the upcoming Galaxy lineup. By allowing customers to pre-book their devices, Samsung is aiming to secure consumer interest and drive early sales figures. This strategy not only builds anticipation but also enables Samsung to gauge demand for its next-generation products.

The gaming console and smartphone markets are both witnessing dynamic changes and companies like Lenovo and Samsung are strategically positioning themselves to capitalize on these trends. Each new product launch and marketing initiative is crafted to strengthen their market presence and drive shareholder value.

Lenovo, Samsung, Gaming