Companies

Cineverse and VIZIO Partnership Brings 'Dog Whisperer' Channel to WatchFree+ Service

Published August 21, 2024

LOS ANGELES - The landscape of streaming entertainment is continually evolving, and a significant new development has emerged with Cineverse Corp.'s latest move. This innovative streaming technology and entertainment company, traded as CNVS on NASDAQ, has recently expanded the reach of one of its popular channels. The 'Dog Whisperer With Cesar Millan' free ad-supported streaming television (FAST) channel is now available to viewers through VIZIO's WatchFree+ service. VIZIO Holding Corp., known by its stock ticker VZIO and headquartered in Irvine, California, has integrated this new offering into its range of programming available on its Smart TV platforms. This strategic move aims to leverage the fast-growing interest in both on-demand and live streaming content on television screens across the nation.

The Rise of FAST Channels

Free ad-supported streaming television channels are quickly becoming a staple in the digital entertainment diet of viewers worldwide. Offering a no-cost alternative to subscription-based services, FAST channels provide a curated mix of content that caters to a variety of interests. 'Dog Whisperer With Cesar Millan,' which features the renowned dog behavior expert helping owners to establish better relationships with their furry companions, has found a new home on VIZIO's Smart TVs, promising to draw in animal lovers and reality-television enthusiasts alike.

Strategic Implications for CNVS and VZIO

The collaboration between Cineverse and VIZIO reflects a shared vision to offer more value to viewers and to capitalize on the growing trend of streaming television. The distribution of 'Dog Whisperer With Cesar Millan' on VIZIO's WatchFree+ enhances Cineverse's audience reach, potentially driving advertising revenues and brand loyalty. Simultaneously, VIZIO enriches its content ecosystem, which can drive sales of VIZIO Smart TVs and foster stronger consumer engagement. Both CNVS and VZIO are set to benefit from the consumer shift towards versatile and accessible media consumption.

streaming, technology, entertainment