Companies

NBCUniversal and Group Black Amplify Diverse Voices with E!+ on Peacock

Published June 18, 2024

NBCUniversal is taking a bold step to broaden the horizon of inclusive storytelling by strengthening its partnership with Group Black, a collective aimed at uplifting Black-owned media businesses. The collaboration yields a new, dedicated content destination named E!+, which will be featured on NBCUniversal's streaming service, Peacock. E!+ is designed to cast a spotlight on diverse narratives and ensure that content creators from all walks of life have the platforms to connect with cross-cultural audiences and advertisers looking for rich, varied content.

Expanding Inclusivity in Media

The initiative between NBCUniversal and Group Black represents not only a business partnership but also a cultural movement towards greater inclusivity in the media landscape. By launching E!+ on Peacock, NBCUniversal is creating a space where viewers can find content that resonates with their own experiences and perspectives, while also introducing them to new, diverse viewpoints.

Fostering Connections with Audiences and Advertisers

E!+ aims to bridge the gap between content creators and the audience, empowering storytelling that connects with people's lives and experiences. The platform also presents a valuable opportunity for advertisers to engage with NBCUniversal's diverse and expansive viewer base. In the context of commerce, Comcast Holdings Corp. CCZ is actively involved in this cultural endeavor, reflecting its commitment to diversity in both its corporate and customer outreach strategies.

NBCUniversal, GroupBlack, Peacock