Apple Inclined to Adopt RCS Messaging in 2024 to Align With EU Regulation

In a striking development for smartphone massaging amenities, Apple has signalled its intent to bolster the communicative experience for iPhone enthusiasts. The technological titan, renowned for its innovation, has disclosed its ambition to incorporate Rich Communication Services (RCS) into its iPhone array, commencing from the following year. This move is largely influenced by the stringent regulations laid down by the European Union, which mandates a more inclusive and advanced messaging framework.

Enhanced Communication on the Horizon

By embracing RCS, Apple is set to enrich the messaging capabilities beyond the current SMS and MMS standards predominantly in use. RCS is devised to usher in a plethora of sought-after features such as higher resolution media sharing, improved group chat functionalities, and read receipts, bridging the gap between traditional messaging and modern chat applications.

Impact on Market Players

While Apple prepares for this significant update, other market behemoths have already instituted RCS. Samsung Electronics Co. Ltd SSNLF and Alphabet Inc. GOOG, the powerhouse behind the prevalent Android operating system, have been proponents of RCS, suggesting that this move by Apple could not only remodel the messaging landscape but also harmonize communication between diverse device ecosystems.

Alphabet Inc., an American multinational conglomerate domiciled in Mountain View, California, garnered attention on October 2, 2015, following a drastic restructuring of Google, subsequently soaring as the umbrella establishment for Google along with myriad erstwhile Google subsidiaries. The original visionaries behind Google persist as controlling shareholders, board members, and labour force within Alphabet, poising it as the globe's fourth-largest technology firm in regards to revenue and securing a spot amongst the globe's most colossal corporate entities.

Apple, RCS, EU